Tuesday, 22 December 2015

'Para' Prototype Video - SOHO advertisement


https://www.youtube.com/watch?v=J7KrJB1kZQk&feature=em-upload_owner

A prototype version of an advertisement for SOHO, using gif files sourced from the internet, edited by me, also using my own artwork and voice-over. Playing around with various visual aesthetics, trying to discern how SOHO would advertise itself to an upper-Para or Outlands citizen. Will follow this prototype up with a version using my own sourced material. Because Para is such a secularized micro-society, I imagine the different sects of the city would mercilessly advertise to try and beat each other by attracting more citizens, business and attention.
I imagine this would be the kind of advertisement an Outlander would come across whilst flicking through Television channels in the early hours of the morning, sleepless in a cheap Para motel. Planning on creating a political propaganda video about immigration to follow this broadcast, hence why it is cut so suddenly. Considering using a combination of drawing and stop-frame animation for this second video, to juxtapose with the cleanliness of this advertisement.

 https://www.youtube.com/watch?v=L0bD4ts8eWY

One of my main inspirations for this piece of video work is David Fincher's 2011 movie adaptation of Stieg Larsson's 'Men Who Hate Women', renamed for Fincher's American production as 'The Girl With The Dragon Tattoo.' The introduction to the movie is set to a cover of Led Zeppelin's 'Immigrant Song', and the visual language of the intro is so sophisticated and beautifully horrible that it is inspiring. I hope to learn from how the piece is cut to music, its imagery, and also some of the camera techniques and post-production effects used.

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